Biweekly virtual small group
A focused online workshop every two weeks to review visibility, decide the next priority and turn the finding into finished work.
Executive Coaching × AI
Lead your company — and yourself — into the AI era.
AI transformation fails on people, not technology. I'm the rare advisor who unites hands-on enterprise AI with the leadership psychology to make it stick — so your teams adopt it, your culture holds, and your margin moves.
For Mittelstand leaders mastering AI without losing the human edge.
25+ years building and scaling the companies that defined enterprise software.
UiPath2021–2022
EMEA COO · Pre- & Post-IPOSalesforce2013–2021
Chief of Staff Europe · Country Leader DACHMicrosoft2006–2013
COO Singapore · APAC Big-Deal Advisor
Sound familiar?
You know AI matters. The hard part is knowing where to start.
Most leaders I meet aren't short on ambition — they're short on a clear, honest path through the noise.
- Everyone's talking about AI. No one's told you what it does for your margin.
- Endless tools, demos and hype — but no clear line from AI to your P&L.
- Your team is hesitant — or quietly resisting.
- Adoption stalls not because the technology fails, but because people aren't brought along.
- You can't afford another stalled innovation project.
- Pilots that never scale cost time, budget and credibility you don't want to spend twice.
That's exactly the gap I close — the technology and the people, in one engagement.
AI fluency and leadership — in one advisor.
Most AI programs stall in the gap between technology and people. I work both sides at once: the systems your teams will actually run, and the leadership psychology that gets them to run them — kept honest by the number that matters.
Corporate MD & C-Level Executive
I have owned real P&L. Every AI move is judged by its effect on margin and cash — not by how novel it sounds.
AI Architect & Entrepreneur
Hands-on with the AI systems your teams will actually run. Practical architecture and tooling, not vendor theatre.
Executive Coach & Leadership Psychology
Adoption is a people problem. I coach leaders and align teams so the change — and the confidence to lead it — holds long after the workshop ends.
In partnership with a pan-European delivery network
Local advisory. Pan-European scale.
Thorsten Keller partners with a pan-European enterprise delivery network that turns strategy into structured, AI-enabled ways of working. You get a single, senior advisor for the workshop, backed by the governance, delivery and reach of an enterprise organisation.
Working across DACH, UKI, Benelux, the Nordics and France.
800+Enterprise customers
30+Countries served
25+Years of enterprise experience
8×Partner of the Year
6Languages
6Countries on-site
How the partnership works
ThorstenKeller.AI
Human first, Agents Second
Enterprise Delivery Partner
Mittelstand reach & delivery
Partnership of equals
Agent Citara
Your digital workforce platform
Orchestrator · Outcome-owned
Agent infrastructure
Plug, play, and become agent-ready with 500+ integrations
Your AI agents are only as useful as the systems they can reach. We connect to the stack you already run — CRM, ERP, ticketing, docs, data and messaging — across on-premise and cloud, so a digital workforce plugs straight into how your business actually works. Seamless, modern integrations, engineered with G2AI GmbH.
500+Pre-built connectors
On-prem + CloudDeploy anywhere
Agent-nativeBuilt for AI workflows
Email
CRM
ERP
Databases
Calendar
Messaging
Documents
Cloud storage
Email
CRM
ERP
Databases
Calendar
Messaging
Documents
Cloud storage
Workflows
AI agents
Analytics
Project tools
Commerce
Support desk
Identity & security
Data pipelines
Workflows
AI agents
Analytics
Project tools
Commerce
Support desk
Identity & security
Data pipelines
On-premise servers
Compute
Version control
Spreadsheets
Back office
Directories
Platforms
Integrations hub
On-premise servers
Compute
Version control
Spreadsheets
Back office
Directories
Platforms
Integrations hub
Integration layer powered by G2AI GmbH
Digital company identity
Modernize your company to stay relevant and profitable with Automation, AI and Robotics
G2AI makes companies legible to AI. We connect your website, product data and proof into one reliable digital company identity — so AI systems and agents can find your company, classify it correctly, compare it with competitors, and route the right inquiries to you.
How G2AI makes you legible to AI
Website
Your public presence & messaging
Product data
What you sell and how it fits
Proof
Evidence, references & credentials
G2AI
Reliable digital company identity
One trusted, machine-readable profile of your business
AI systems & agents can
Find your companyClassify it correctlyCompare with competitorsRoute the right inquiries to you
More Profit with AI
EBITA Boost Workshop
Making your company relevant and more profitable in the AI Born world. Two days inside your business — not on slides: we find where AI actually moves your margin, then commit to the few projects worth doing.
Day 1
The CEO Day
A focused day with you and your leadership. We pressure-test your P&L, surface where AI changes cost and capacity, and align on ambition, risk and guardrails.
Day 2
Double Down
We rank your top 3 AI projects by EBITA impact and build the plan to ship them — owners, sequence, effort and the numbers behind each one.
You leave with a ranked, costed AI roadmap tied directly to EBITA — and the conviction to execute it.
AI Visibility Jumpstart
Start small. Build visibility every two weeks.
A practical working rhythm for CEOs and marketing leaders who want their company to be found and cited by ChatGPT, Perplexity, Claude and Gemini.
One hybrid working meeting
One meeting combines an onsite leadership room with virtual participants so the core team can align without excluding distributed stakeholders.
You leave each session with one clear decision, an accountable next move and a growing body of evidence that improves how AI systems understand your company.
AI Commander Podcast
Where Mittelstand leaders turn AI ambition into command.
Conversations about the decisions, operating models and leadership psychology behind useful AI — grounded in real P&L responsibility, not technology theatre.
For leaders who want to command the transition, not merely observe it.
Decisions before tools
How leaders separate strategic signal from AI noise and choose the few moves worth owning.
The operating model
What changes when people, processes and digital workers share responsibility for outcomes.
Command in the AI era
How CEOs create clarity, trust and pace without outsourcing judgment to technology.
Workshop agenda
Two days, hour by hour.
The EBITA Boost Workshop, mapped out. Day 1 with you and your leadership; Day 2 with your wider leadership circle. Times are a guide — we adapt the flow to your business.
Day 1
CEO Day
With you and your leadership
- 09:00
Top of Mind
- 10:00
Automation & AI Trends
- 11:00
Business Model Evolution
- 12:00
Lunch
- 13:30
AI Health Check — Results
- 14:30
AI Case Studies
- 15:30
Prioritisation by EBIT / margin
Day 2
Double Down
With your leadership circle
- 09:00
Warm Up
- 10:00
Top-3 Process Mapping
- 11:00
Agent target picture & pace
The ambition: 10× more capability every 6 months.
- 12:00
Lunch
- Continuation · adjustable13:30
EBIT anchor
- 14:30
Fill the shiftplan
- 15:30
Commitment
AI IndexLIVE
+18.4%
Digital workforce momentum, this month
Automation
+12.6%
AI
+24.1%
Robotics
+9.3%
Daily · weekly · monthly signal from your digital workforce.
Coaching & Capability
Coaching & Courses
For leaders and teams who want the capability — and the mindset — in-house. Executive coaching plus structured AI training, so adoption becomes a leadership skill, not a dependency.
Weekly Shiftplan
Digital agents work your processes 24/7 and report back on a weekly shiftplan — delivering the insights the CEO needs three times a week, not once a quarter.
Monthly AI Index
A monthly index that tracks your AI adoption and its impact — automation, AI and robotics signals in one score, so leadership always knows where progress stands.
Onsite & Online Trainings
Run it where your team is: live onsite sessions or remote cohorts, delivered in German or English.
FAQ
The questions leaders should answer first
Governance, ROI, adoption and preparation — before technology choices become commitments.
How are data privacy and the EU AI Act handled with Agent Citara?
The starting point is the use case, not a blanket compliance label. We clarify role, purpose, data, risk class, access rights, human oversight, logging, retention and escalation. Agent Citara can support governed implementation, but legal compliance remains use-case-specific and should be confirmed with your legal and data-protection advisers.
How is ROI calculated for the Digital Labour Month?
We establish a baseline, then measure capacity released, cost avoided and attributable commercial uplift. We subtract implementation, model, integration, governance and change costs. Time savings count as realized value only when capacity is redeployed, demand increases or cost is actually removed.
How does Executive Psychology differ from conventional IT consulting?
IT consulting typically concentrates on systems, requirements, integration and delivery. Executive Psychology addresses the leadership conditions that determine whether the system is trusted and used: decision rights, identity, incentives, team dynamics and human oversight. Thorsten's approach joins both disciplines.
What preparation is required for Day 1: CEO Day?
Bring the CEO or managing director, a compact decision-capable leadership group, top priorities, a simple P&L or management view, three to five real workflows, current AI use, known data and privacy constraints, and relevant workforce considerations. Perfect data and polished slides are not required.
What is Thorsten Keller's moat?
Thorsten combines C-level P&L responsibility, hands-on AI architecture, Executive Psychology and enterprise-scale execution through Agent Citara. The business case, operating model, technology and human change stay connected in one senior mandate.
Where can I find the full FAQ?
The strategic FAQ at /faq covers the EU AI Act, Digital Labour Month ROI, Executive Psychology and CEO Day preparation in more detail.
Upcoming webinar
Live · Mid-July 2025More profit with AI — live
A focused live session on turning AI into EBITA, not slideware. Until then, we are running hands-on pilots and special projects with a small group of companies.
- Where AI actually moves margin in a Mittelstand P&L
- The few projects worth doing first — and how to rank them
- How a digital workforce plugs into the systems you already run
Join the pilot waitlist
Until the webinar goes live, we are opening a small number of pilots and special projects. Add your email to the waitlist and we will be in touch.
No spam. We only reach out about your pilot or the webinar.
Ways to work together
Start with a free audit, run the workshop, or build the skill in-house. Workshop and course pricing is scoped to your team and goals.
Free AI Audit
€0
A short diagnostic to find where AI can move your margin.
- 30–45 min working call
- Initial margin & use-case map
- No slides, no obligation
2-Day Executive Workshop
On request
CEO Day + Double-Down Day, on your real processes.
- Day 1 — CEO & leadership alignment
- Day 2 — top 3 AI projects ranked by EBITA
- Ranked, costed AI roadmap
- Onsite, German or English
EBITA Boost Learning Experience
On request
Build the capability in-house — training plus coaching.
- Role-based AI Index
- Monthly 1:1 coaching sessions
- Online or onsite delivery
Ready to lead the AI shift?
Book a free audit. We'll spend 30 minutes on your real numbers, processes and team — and you'll leave knowing where AI moves your margin and what it takes to lead the change.