C-level P&L responsibility
AI priorities are judged by margin, cash, capacity and strategic relevance — not novelty.
For Röser Decoration · AI EBITA Boost
More margin per decoration.
Röser has perfected premium decoration for 70 years. The same precision now applies to your margin. Over two days we work on your real processes across glass, plastics and aluminium — not slides — to find where AI moves EBITA across your sites and technologies.
A tailored session for the leadership of Ernst Röser Siebdruckerei GmbH — family-run, Made in Germany.
We did our homework on Röser
A 70-year decorator, built on precision.
Glass, plastics and aluminium decoration for the world's prestige fragrance, cosmetics, healthcare and beverage brands — family-owned across two generations, with everything from in-house graphics to custom machine engineering under one roof.
Since 1953Family-owned, 2nd & 3rd generation
~400Employees
400M+Decorations per year capacity
4Production sites
9+Decoration technologies
1stLaser decoration in Germany
The opportunity
Where AI moves Röser's EBITA.
Premium decoration is a margin business — rejects, changeovers and lead times are where profit leaks. These are the levers we would pressure-test against your real P&L.
Cross-site capacity & scheduling
AI-assisted planning across Kleintettau, Sonneberg, Belm and Kehlbach, so high-value runs land on the right machine, at the right site, at the right time.
Quality & scrap reduction
Flag decoration defects on glass, plastics and aluminium earlier in the line — protecting premium margins where a reject is most expensive.
Graphics, colour-recipe & quoting
AI copilots speed up artwork prep, colour blending and quote turnaround, freeing your in-house design team for the work clients actually pay for.
Combined-decoration sequencing
Plan multi-technique jobs — print, hot stamp and laser in a single cycle — with AI sequencing to cut changeovers and shorten lead times.
Predictive maintenance
Anticipate downtime on your custom-engineered and automated lines before it interrupts a premium production run.
Demand & inventory forecasting
Sharper forecasting across fragrance, cosmetics, healthcare and beverage cycles to right-size warehousing and materials.
Illustrative — every lever is validated against Röser's real numbers in the free audit before anything is committed.
The workshop
Two days, tailored to Röser.
A focused EBITA Boost Workshop scoped to your group — your sites, your technologies, your P&L. We don't work on slides; we work on your business.
Day 1
The CEO Day
A focused day with your leadership across the Röser group. We pressure-test the P&L and map where AI changes cost and capacity across your sites and decoration technologies.
Day 2
Double Down
We rank the top 3 AI projects by EBITA impact for Röser — owners, sequence, effort and the numbers behind each — and build the plan to ship them.
You leave with a ranked, costed AI roadmap tied directly to EBITA — and the conviction to execute it.
The detailed agenda
Two days at Röser, hour by hour.
The EBITA Boost Workshop, mapped out for your group. Day 1 with you and your leadership; Day 2 with your wider leadership circle. Times are a guide — we adapt the flow to Röser's sites and shifts.
Day 1
CEO Day
With you and your leadership
- 09:00
Top of Mind
- 10:00
Automation & AI Trends
- 11:00
Business Model Evolution
- 12:00
Lunch
- 13:30
AI Health Check — Results
- 14:30
AI Case Studies
- 15:30
Prioritisation by EBIT / margin
Day 2
Double Down
With your leadership circle
- 09:00
Warm Up
- 10:00
Top-3 Process Mapping
- 11:00
Agent target picture & pace
The ambition: 10× more capability every 6 months.
- 12:00
Lunch
- Continuation · adjustable13:30
EBIT anchor
- 14:30
Fill the shiftplan
- 15:30
Commitment
The proposal
What Röser gets.
A clear scope, clear deliverables, and a low-risk way to start — the free audit first, the workshop only if it earns its place.
Included
AI Health Check across the Röser group
A structured read on where AI changes cost and capacity across your sites, technologies and back office — the input for Day 1.
Top-3 AI projects, ranked by EBIT impact
The few projects worth doing first for Röser — each with an owner, sequence, effort estimate and the numbers behind it.
Digital workforce shiftplan
A concrete plan for where agents take work off your teams 24/7, mapped to your real processes.
Ranked, costed AI roadmap
A board-ready roadmap tied directly to EBITA, so the next move is obvious and defensible.
Your engagement
- 1
1 · Free AI audit
30–45 min on your real numbers. No slides, no obligation.
- 2
2 · 2-day workshop
CEO Day + Double Down, onsite at Röser, German or English.
- 3
3 · Execute
Ship the ranked roadmap with optional ongoing coaching.
Free AI audit€0
2-day workshopOn request
Request a free audit
Scoped to Röser after the audit.
Why Thorsten Keller
P&L, AI, Executive Psychology and execution.
Röser gets one senior mandate connecting the business case, workflow design, leadership adoption and a governed path into execution.
Hands-on AI architecture
Recommendations stay grounded in real workflows, systems, data and human controls.
Executive psychology
Leadership alignment, trust, role clarity and adoption are treated as operating requirements.
Agent Citara execution
The roadmap can move into governed digital-labour workflows instead of ending as a presentation.
The business case, operating model, technology and human change stay connected from decision to measurable execution.
FAQ
Questions for the Röser leadership team
The practical decisions behind the workshop and any later Agent Citara workflow.
What should Röser prepare for CEO Day?
A compact decision-capable leadership group, a simple P&L view, three to five real workflows, current AI use, known data constraints and the owners of the affected processes.
How would ROI be calculated?
Against an agreed baseline using capacity released, cost avoided, throughput or contribution-margin impact, minus implementation, integration, governance and change costs.
How are data privacy and the EU AI Act handled?
Each workflow is assessed by role, purpose, data, risk class, access, human oversight, logging and escalation. No blanket compliance claim is made.
Is Agent Citara mandatory after the workshop?
No. The recommendation must remain commercially and technically sound even if Röser chooses a different execution route.
Ready to turn precision into margin, Röser?
Book a free audit. We'll spend 30 minutes on your real numbers and processes across your sites — and you'll leave knowing where AI can move Röser's EBITA.