Where will AI create measurable value?
Separate durable operating advantage from experiments, noise and vendor pressure.
Thorsten Keller · Executive AI Adviser
Die richtigen Entscheidungen zu KI, Automatisierung und Robotik.
Thorsten Keller advises Mittelstand CEOs and leadership teams at the intersection of AI, automation, robotics, leadership and value creation—from executive judgment to executable priorities.
25+ years of enterprise leadership · Commercial and P&L experience · AI architecture and executive psychology
The executive agenda
Three decisions determine whether AI becomes advantage or distraction.
Thorsten Keller works with Mittelstand leaders where technology, operating models, leadership and value creation meet.
What should be automated—and what should remain human?
Design the boundary between systems, specialist agents, leadership judgment and accountability.
How must leadership and market visibility change?
Align the operating model, evidence and executive narrative before the market decides for you.
Authority platform
One executive perspective. Four connected fields.
AI Visibility
How companies become found, understood, cited and recommended in AI systems.
Explore the fieldAI Agents & Architecture
How approved knowledge, agents, tools and human decisions form a governed operating model.
Explore the fieldAI Mittelstand Index
Research and benchmarking on how the Mittelstand is adapting to AI, automation and robotics.
Explore the fieldAI Mittelstand Podcast
CEO conversations, evidence and current thinking for leaders shaping the next operating era.
Explore the fieldAI Visibility Academy by Thorsten Keller
Understand the shift. Build the capability. Lead the response.
The Academy is the capability layer for leaders and operators. It turns AI visibility from an abstract concern into a sequence of learning, diagnosis, decisions and governed implementation.
01
Learn
Briefings, podcast, books and playbooks
02
Diagnose
AI visibility Snapshot and Baseline interpretation
03
Decide
Leadership Workshop and executive alignment
04
Build capability
Programmes and operator training
05
Execute
Defined work packages delivered by Agent Citara
Primary Academy offers
AI Visibility Baseline
Understand where the company is accurately represented, where evidence is missing and what leadership should prioritize.
Start with the BaselineLeadership Workshop
Align the leadership team on the market shift, executive choices, governance and an actionable response.
Explore the Workshop90-day Become the Answer Programme
Move from executive decisions to capability building and a governed implementation sequence.
See the ProgrammeResearch direction
AI systems increasingly influence which companies are discovered, trusted and recommended.
Thorsten Keller is preparing doctoral research focused on how organizations build and measure visibility in these systems. The practical outputs include research notes, methodology papers, executive briefings and the AI Mittelstand Index.
Execution by Agent Citara
The strategy does not end as a presentation.
Agent Citara measures the baseline and completes approved website, evidence, authority and technical work through defined service packages.
Executive questions
Clarity before commitment
How authority, capability and execution work together across the two-site ecosystem.
What does Thorsten Keller advise Mittelstand leaders on?
Thorsten Keller advises CEOs and leadership teams on AI, automation, robotics, leadership, operating models and value creation. AI visibility is the Academy's commercial entry point, not the limit of his advisory scope.
What is the AI Visibility Academy by Thorsten Keller?
The Academy builds leadership and operator capability through education, diagnostics, workshops, programmes, research, media and executive briefings.
How is Agent Citara connected?
Agent Citara is the execution company in the ecosystem. It measures AI visibility and completes approved website, evidence, authority, technical and campaign work through defined service packages.
Is Thorsten Keller conducting doctoral research?
Thorsten Keller is preparing doctoral research focused on AI visibility. This concept does not imply formal PhD candidacy or enrolment.
Choose the right starting point.
Speak with Thorsten for executive judgment and alignment, or enter through the Academy for a diagnostic, workshop or programme.